What are the Factors Behind the Expansion of Digital Marketing?

Digital marketing is growing at a huge pace. According to internet marketing, digital marketing is defined as any action taken by an organization that aims to use communications technologies such as the Internet, mobile devices, and rich media applications to reach and influence consumers. In recent years, digital marketing has been mainly studied in terms of online advertising or Internet marketing. Today digital marketers are fighting for the right way to present their products with social media channels like Facebook, Instagram, and Twitter being used day in and day out by millions of users. So if you are aspiring to become a digital marketer, then you should look at the reasons why digital marketing is so in demand. And why more people are getting attracted to it.

The Factors Behind the Expansion of Digital Marketing are the Following:

Huge demand

There is a huge demand for digital marketing these days. According to studies, around 88% of today's population use the internet and out of them, around 62% are active social media users. This huge demand is one of the major reasons for the growth in digital marketing. Also, learn more about the competencies you need to work as a digital marketer.

Connectivity

With rapid changes in technology and connectivity across the globe, people now tend to connect with others and share information through various channels like these. Digital marketing is an effective way to reach out to a wide audience across different age groups and cultures with this ease of access.

Cost Effective

Digital marketing is becoming cost-effective with time. Tools like social media cost very less for companies in terms of advertising and marketing their products on these platforms. So, these are some of the factors that drive digital marketing.

Time is Money

Digital marketing is all about time. Some of the ways in which digital marketing drives traffic and converts it into leads and sales are by using social media platforms. This can be done effectively as per the needs of an organization. So, these are some of the reasons why digital marketing has emerged as one of the most powerful tools for companies to promote their products online.

Adaptiveness

The scope of digital marketing is increasing and expanding daily. From consumers to CEOs, everyone is adapting to the usage of digital mediums for marketing. This makes it a growing industry. Digital marketing is projected to grow at a CAGR (Compounded Annual Growth Rate) of more than 21% worldwide throughout 2020- 2025. The global Digital Marketing Market will be around USD 65.33 billion by 2023. As a result, aspirants who aspire to become digital marketers, are choosing digital marketing courses in Kolkata for gaining in-depth skills. For them, it is also the correct time for seizing the opportunity.

Competition

With so many people and organizations trying to sell their products and services online, certain platforms are becoming extremely competitive these days. This is driving many companies to move from offline advertising to online advertising in order to compete with other big brands. Brands across the world have adopted digital marketing strategies in order to connect with customers, not only locally but also across the globe. It is projected that by 2019 as much as 70 percent of all digital traffic will be video.

Mobile Marketing

Mobile marketing is one of the biggest reasons behind the rise of Digital Marketing especially in countries like India where mobile internet users are increasing at a huge pace. According to a report by Statista, there will be more smartphone users in India than the number of people projected to have bank accounts and access to toilets by 2019.

The Industry is in a state of flux

The digital world is in a state of flux. The flow of information, gathering together, and distributing information has grown rapidly. This is making it extremely difficult for businesses to maintain their standing and stand out from the rest. Hence, digital marketing properly aids in this matter. The scale of digital marketing challenges businesses to develop strategies that help them stand tall in the industry.

Digital Marketing Trends

Another reason for the growth of digital marketing has got to be that there are tons of new digital marketing trends emerging every single day. These trends help businesses to come up with ways to reach customers through digitized platforms like social media sites, blogs, email, etc.

Business to Business (B2B)

With all the discussion about B2B and digital marketing due to the fact that it is becoming a big market for everyone, it has also become a big problem for businesses as it becomes too competitive and tough to stand out from the rest. Here digital marketing comes to the rescue. The traditional method of advertising the products and services of a company is not working anymore when there are so many companies involved in digital marketing strategies these days. This has led to some new methods which are changing the face of digital marketing. For example, B2B companies today start focusing their attention on other businesses that have an interest in them and want their products. This strategy has helped many companies to gain customers and build a connection with them.

Changing the process of marketing

At present, there are so many things that are changing the way businesses do digital marketing. Digital marketing is now focusing more on engaging customers and making them understand a product or service than just trying to promote it. Today, it is all about connecting with customers emotionally as well as intellectually. The aim should be one of driving sales and providing value to them rather than pushing products down their throats.

Final Note

With this huge growth in digital marketing, there have been greater demands for experts and professionals to help companies get more results from their advertising efforts online. For this, digital marketing courses are also getting more popular. Several reputed institutes are also providing digital marketing courses in Kolkata as there is a huge demand for marketing professionals in every industry.